iMEDIA

The Bachelor of Multimedia Arts, grounded on design, technology and the visual arts, is a field of interdisciplinary study geared towards creative and effective storytelling and expression through the convergence of digital media technologies, forms and practices.

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The Bachelor of Multimedia Arts aligns itself to the rapid convergence of media technologies and practices by developing conceptual, technical, aesthetic and professional competencies for effective, critical and innovative storytelling across a range of combination of media forms for various purposes. It recognizes that digital media collapse different modes of expression and communication networks that allow for an interface of the local and global, the national and transnational. Thus, the program aims to create competent digital artists and communicators capable of disseminating a national idiom whereby Philippine cultural contexts, identities and formations are articulated in global and transnational discourse.

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The goals of the program include the following: (1) To provide an engaging sequence of learning experiences that prepare students for successful careers in their chosen fields; (2) To equip student with the necessary technical proficiency and skill on the use of existing technologies and to make them readily adaptable to emerging ones; (3) To create a stimulating environment in which students' creativity can find effective expression; (4) To equip students with appropriate skills and attitudes regarding business and management relevant to the characteristics of their chosen fields; (5) To form well-rounded students who are proficient in the use of various ICT tools yet solidly grounded in the humanities.

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